Emerging trends and Technologies in media

1. 5G WILL GO MAINSTREAM

*5G or the 5th generation of wireless networks promises higher speeds, better connectivity and less latency. The arrival of 5G network will not only transform tech but will also offer a completely new mobile experience. The technology will change the way people spend their lives. 5G will enable a new kind of network which is designed to connect virtually everyone and everything together including devices, machines and objects.

2. TOTAL EXPERIENCE

*Total experience combines multiexperience, customer experience, employee experience and user experience to transform the business outcome. The goal is to improve the overall experience where all of these pieces intersect, from technology to employees to customers and users.

3. CUSTOMER DATA PLATFORMS (CDP)

*A customer data platform is software that compiles customer information and shares data with other marketing software applications. Customer data platforms (CDPs) create detailed profiles of individual customers as those customers interact with their company’s website, emails, social media, and more. The data is personalized and specific, rather than general and anonymous. CDPs, for example, will collect details such as a customer’s birth date, age, and details about their online activity.

4. INTERNET OF BEHAVIORS (IOB)

*he Internet of Behaviors (loB) is an area of research and development (R&D) that seeks to understand how, when and why humans use technology to make purchasing decisions. loB combines three fields of study: behavioral science, edge analytics and the Internet of Things (IoT). IoB platforms are designed to gather, aggregate and analyze data generated from a wide variety of sources, including household digital devices, wearable computers and human online activities. The data is then analyzed in terms of behavioral psychology to look for patterns that can be used by marketing and sales teams to influence future consumer behavior.

5. INTELLIGENT COMPOSABLE BUSINESS

*An intelligent composable business is one that can adapt and fundamentally rearrange itself based on a current situation. As organizations accelerate digital business strategy to drive faster digital transformation, they need to be agile and make quick business decisions informed by currently available data. To successfully do this, organizations must enable better access to information, augment that information with better insight and have the ability to respond quickly to the implications of that insight. This will also include increasing autonomy and democratization across the organization, enabling parts of the businesses to quickly react instead of being bogged down by inefficient processes.

6.HYBRID CLOUD

*A hybrid cloud is a cloud computing environment that uses a mix of on premises, private cloud and third party, public cloud services with orchestration between these platforms. This typically involves a connection from an on-premises data center to a public cloud. The connection also can involve other private assets, including edge devices or other clouds.

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